How to Use Facebook to Grow Black Owned Businesses


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With close to 3 billion active users worldwide, Facebook has grown to become one of the most popular social media platforms. There are numerous Facebook marketing strategies that can help achieve your business goals. As a Black-owned business owner, you must use this powerful tool to grow your brand and increase sales. In this guide, we’ll look at how to use Facebook to connect with your intended audience, build a loyal customer base, create brand awareness, and promote your company. 

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Setting Up Your Facebook Business Page

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Before you can use Facebook to grow your business, you must first create a business page. Here’s how it’s done:

  • Create a personal Facebook profile account if you don’t have one already
  • After you’ve logged in, click on the menu icon (“See all”) on the left
  • Click “Page” to create your business page
  • Fill in your company name, category and other necessary information
  • Upload your cover and profile photos
  • Make a clear and concise description of your company
  • Add your website URL and other relevant information

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How to Building Your Audience on Facebook

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It’s time to start growing your audience now that you have created your Facebook business page. Here are some pointers to get you started on how to target people:

Invite Your Friends and Family to Like Your Page

Begin by inviting your family and friends to like your page. This simple strategy will give you some immediate likes and shares, which will help you reach a larger audience.

Here are some easy steps to get your friends and family to like your Facebook page:

  • Navigate to your Facebook page and click on the three dots button beneath your cover photo.
  • Choose “Invite Friends” from the drop-down list.
  • Check the boxes next to the names of the friends you want to invite.
  • At the bottom of the window, press the “Send Invites” button.
  • Facebook will notify your friends and ask them to like your page.

You can easily invite your close companions to support your Black-owned business on Facebook by following these steps.

Use Hashtags to Reach a Larger Audience

The number of views matters as it’s one of the metrics used by the Facebook app to measure the growth of your small business. Hashtags can help Black-owned businesses thrive on Facebook advertising. Hashtags are a great way to boost the visibility of your content and extend its reach.

Here are some hashtag marketing tips for Black-owned businesses:

  • Use hashtags that are relevant to your company and the content you are posting.
  • Look up popular hashtags in your industry and use them in your posts.
  • Make your own distinct hashtag for your company and encourage your fans to use it.
  • Participate in trending hashtag campaigns related to your industry.

Create Compelling Content

You must create interesting content that appeals to your target viewers in order to attract and retain them. Here are some examples of Facebook content that works well:

  • Images and videos, e.g tutorials
  • Live video feeds
  • User-generated content
  • Posts that are educational and informative
  • Posts that are entertaining

Among the content types mentioned above, video content is extremely popular on Facebook, and it’s a fantastic means of boosting engagement and reaching a larger audience. Create videos that highlight your products or services, provide advice and tips, or share behind-the-scenes content. This can help you illustrate the personality of your brand and connect with your audience on a deeper level.

Here are four content creation tools you may find helpful:

  • Canva – a graphic design platform that includes design elements and templates.
  • Grammarly – a writing tool that helps with grammar, spelling, and writing issues.
  • BuzzSumo – a tool for researching popular topics and trends.
  • Hootsuite – a social media management and analytics tool.
  • Buffer – a social media marketing tool

These social media tools can assist you in improving the quality of your content and growing your Black-owned business on social networks.

Engage with Your Audience

how to use facebook
Source: Freepik

Responding to comments and messages is an excellent way to build connections with the people you serve on Facebook. Take the time to respond to comments and messages in a timely and helpful manner. This can aid in the development of trust and loyalty among your target audience. Here are some ideas for engaging your audience:

  • Respond to comments and messages as soon as possible
  • Like and share user-generated content
  • Solicit for feedback and opinions

Read also: How To Create A Social Media Strategy for Black Businesses

Run Facebook Ads

Facebook ads are an excellent way to reach a larger audience and promote your Black-owned business even faster. Meta introduced the Facebook marketplace to grow businesses. Image ads, video ads, carousel ads, and other ad formats are available on Facebook. You can target specific audiences with ads based on their interests, behaviors, and demographics.

With a Facebook account homepage, ensure you list yourself as the ads manager. You’ll be able to run ads and even poll.

The following are some pointers for running successful Facebook ads:

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  • Define your intended audience on ad settings.
  • Set a clear goal for your ad campaign broadcast.
  • Use eye-catching images and videos.
  • Experiment with various ad formats and targeting options.

Collaborate with Other Businesses

Working with other companies in your industry can help you reach a larger audience. Look for companies that offer complementary products or services and contact them to discuss potential collaborations. For example, if you own a Black-owned clothing store, you could offer a joint promotion with a Black-owned accessories store.

Remember to approve any friend request on the queue since you’re the one managing the privacy settings. You can comfortably do this on your desktop or Android device.

Participate in Facebook Events

Another way to reach a larger audience is to participate in Facebook events. Look for activities in your niche and engage by commenting and sharing your expert knowledge. This can help you build connections with prospective consumers and establish yourself as an industry thought leader.

Be keen to interact with Facebook users who would connect with your business via Facebook Messenger.

Create Facebook Contests

Facebook contests are a great way to boost engagement and reach a larger audience. Make a contest that is relevant to your brand and offers a valuable prize. For instance, if you own a Black-owned bakery, you could hold a contest in which customers could submit their favorite dessert recipes in exchange for a free cake.

Use Facebook Insights 

Facebook Insights is a powerful analytical tool that can assist you in better understanding your target audience. It’s a valuable Facebook algorithm. It can be used to analyze the performance of your posts, identify your most engaged audience members, and create content that speaks to them. This can assist you in tailoring your content to your audience and increasing engagement.

Leverage User-Generated Content

User-generated content, or UGC, is an excellent way to increase engagement and social proof. Motivate your audience to share photos and videos of them using your products or services, and then highlight them on your Facebook page. This can assist you in developing a sense of community around your brand and increasing engagement.

Post Consistently

Consistency is essential on Facebook, and posting regularly can help you build your fan base while keeping them engaged. Establish a content timeline and schedule your posts ahead of time to ensure consistency. This can help you stay in front of your audience’s minds and increase engagement.

Encourage Reviews and Recommendations

Request that your customers leave reviews and recommendations on your page. Constructive reviews can help your business develop social proof and draw in fresh customers. Responding to reviews, both positive and negative, demonstrates that you value your customers’ feedback and are dedicated to providing quality service.


Q: Can I sell products directly on Facebook?

A: Yes, Facebook has a “Facebook Shops” feature that allows businesses to set up an online store on their Facebook page.

Q: How frequently should I post on Facebook?

A: Posting once a day is a good place to begin, but ultimately it varies depending on your audience and what they engage with. Try out different posting frequencies to see what works best for your company.

Q: Can I target specific demographics on Facebook?

A: Yes, Facebook’s targeting options are extensive, allowing you to target specific demographics, behaviors, and interests.

Facebook can help you grow your Black-owned business and reach a wider audience. You can build relationships with your audience, increase engagement, and ultimately grow your business by following the tips and best practices outlined in this article. Keep in mind to be consistent, and authentic and to provide value to your audience. Best wishes!

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People also read: Instagram Marketing: What Black Entrepreneurs Need to Know.

Nearly 80% of consumers turn to directories with reviews to find a local business. List your business for free in our exclusive Spotcovery Black-Owned Business Directory.

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Abdul Rashid Sani
Abdul Rashid Sani
Abdul Rashid Sani is a talented and experienced Growth and Content Manager with a passion for writing and building relationships. With a strong background in SEO content writing, paid search and social, and content marketing, he possesses a diverse set of skills that make him an asset to any team. In his free time, Abdul is a huge soccer fan and enjoys writing in his spare time. He is dedicated to continually improving his skills and staying up-to-date with the latest trends and techniques in his field.


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