It’s time to meet and interact! As a black business, social media can be a powerful tool for building your brand and reaching out to potential customers, but it can also be overwhelming. With so many social media sites available, it can be difficult to determine which ones are best for black businesses.
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You no longer need to be concerned. That is why Spotcovery is here to help. We researched and compiled the 10 top social media sites for black entrepreneurs to build their brands and engage with audiences.
Before we get into the specifics of these social media channels, consider why you should use them to build your brand.
Why Black Companies Should Build Their Businesses On Social Media
- Increase brand awareness
With more than half of the world’s population using social networks, platforms like Facebook, Instagram, and Twitter are obvious places to reach new and very specific potential customers.
- Increase website traffic
Posting on social media and running advertisements are effective methods to drive visitors to your website. It starts with sharing quality content from your website to your social media channels as soon as you publish fresh articles to attract readers.
- Lead generation
Prospective customers can express interest in your company and products through social media in a simple and low-commitment manner. Lead generation is a benefit of social media for businesses in that several social media platforms provide ad formats made especially to obtain leads.
- Learn more about your customers
With the inbuilt analytics in the major social media platforms, you can analyse and know more about your customers. Facebook for instance has analytics that tracks importance metrics including gender, age, and location, among others.
The benefits of building your presence on social media can be enormous. But without the party lets now look at the list of social media platforms to consider for your business.
10 Top Social Media Sites Black Owned Businesses Should Consider
Facebook is the world’s most popular social network. Globally, it has 2.96 billion monthly active users and 1.98 billion daily active users. Facebook also operates several other social networking services and websites, including Instagram, WhatsApp, and Messenger, in addition to its flagship service.
Facebook allows you to create a profile page for your company or organization where you can share information about your brand with visitors and connect with them through comments on posts or ads that appear in their newsfeeds when they visit your page, as well as private messages between users on Facebook Messenger (a standalone messaging app).
If you already like our Facebook page, I’m sure you will enjoy our Facebook group for even easier interaction.
Join our Spotcovery Global Black Community Facebook Group for early access to exclusive content and to share in a lively discussion.
LinkedIn is the next platform on our list of the best social media platforms. LinkedIn is a professional social network with over 875 million users worldwide. It is the most popular professional social media site, with users including business owners, freelancers, and job seekers.
LinkedIn’s goal is to connect you with others in your industry and help you build relationships with them. LinkedIn can help you find new clients or customers as well as get referrals from existing ones.
Instagram is a Facebook-owned photo-sharing app. It has over a billion users, making it an ideal platform for black businesses to promote their goods and services.
Instagram provides more opportunities for customer interaction than most other social media websites. This means you can use your Instagram account to build an audience interested in your business and turn them into brand ambassadors!
Twitter is a powerful tool for promoting your brand, especially when combined with other social media platforms. It’s also an excellent place to meet influencers who can help spread the word about your products or services.
Here are some Twitter tips to help you get the most out of it:
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- Create a Twitter account and look for relevant hashtags to help you reach your target audience. If you’re having trouble finding them, tools like Twitonomy can help.
- Creating a custom URL shortener (e.g., bitly) will allow users to easily remember and share links from your website or blog posts with others on social media platforms such as Facebook or Instagram (you’ll also want to ensure that there isn’t already another account associated with that shortened URL).
- Focus on posting quality content that produces results rather than quantity! By tweeting consistently over time and interacting directly with those who follow you, you will help build rapport within those communities without feeling spammy because they will feel like they know who goes behind the scenes in those activities every day as well! Try using images instead of text-only posts because they are easier to understand than plain text alone, which according to recent studies, helps increase engagement according to recent studies!
- YouTube
If you own a black business, you should definitely consider YouTube as one of the top social media sites for marketing your company. YouTube is the world’s second-largest search engine and the second-most-visited website.
The site has 2.6 billion monthly active users and has evolved into an excellent platform for sharing videos relevant to your industry or niche. You can use this social media platform to market and advertise your products or services, share helpful tips on how customers can use your product or service more effectively, and showcase what sets your company apart from others selling similar items.
Read also: 7 Most Effective Digital Marketing Strategies For Black-Owned Small Businesses
Pinterest is a visual social media platform where users can share, save, and discover new products through images. It’s an excellent platform for sharing your content, driving traffic to your website, and finding new customers.
Pinterest also has a vibrant community of influencers and bloggers who can help promote your company or product. Reach out to these influencers on Pinterest if you already have relationships with them on other platforms, such as YouTube or Instagram.
- Facebook Messenger
Facebook Messenger is a messaging app that can be used for a variety of purposes, including marketing, customer service, sales, and event promotion.
Facebook Messenger has been around for a while, but it remains one of the most effective platforms for brand marketing. It’s definitely worth considering as one of the social media sites that black owned businesses should use
- WhatsApp Business
WhatsApp Business is a mobile app that allows users to communicate more personally with businesses. Users can communicate with businesses, send and receive messages, and view company information.
WhatsApp Business includes features that enable you to communicate directly with customers about their orders or other concerns.
- Snapchat
Snapchat is a social media platform that allows users to exchange photos and videos.
Snapchat has a feature called “stories” that allows users to post content that will be deleted after 24 hours. Users can also send private messages to one another and add text overlays (called “stickers”) to photos or videos before sharing them on their stories.
- TikTok
TikTok is the final site on our list of the best social media platforms for black businesses. It is the world’s fastest-growing social media app. It is owned by ByteDance, a Chinese company that also owns the popular news app Toutiao. This site is ideal for getting your content out there and growing your audience.
TikTok allows users to create and share short videos on their channel with their friends and family or a larger audience. Before posting the videos online, they can be edited with filters, music, and effects. You can post anything from comedy skits to singing performances to makeup tutorials for makeup enthusiasts like me! You can even include GIFs that loop continuously throughout the duration of your video.
This platform alone has over 1 billion monthly active users. As a result, it stands to reason that black owned businesses should consider using TikTok as an advertising tool if they haven’t already!
With the sheer number of social media sites available, it is easy to get lost in the crowd. But, hopefully, this article has given you some insight into which sites are best for your company and why they are so important. Before diving into a new platform, especially if you’re unfamiliar with it, do your homework!
Keep these tips in mind when deciding whether or not any of these social media platforms are right for your brand. If you keep these factors in mind while planning out how your marketing strategy will look on each platform, success should come soon enough.
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People also read: How To Create A Social Media Strategy for Black Businesses
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