Advertising & Marketing

How To Create A Social Media Strategy for Black Businesses

If someone were to ask you why social media is important for black businesses, you might be able to talk about the benefits of...

7 Most Effective Digital Marketing Strategies For Black-Owned Small Businesses

The disproportionate impact of the COVID-19 pandemic has caused businesses to take a new leap, creating new strategies for better opportunities. Many businesses have developed online...

These 20 Racist Vintage Ads Would Stir Up a Riot in Today’s World

Advertising is a powerful force that has shaped our attitudes and behaviors since the early 19th century when it got into newspapers, and the...

Interracial Advertising: How Do Consumers Respond to “Woke Commercials”?

Just as colors could serve as an attractive force that pulls a consumer toward a billboard ad, the color of people can have the...

Effective Advertising in a World Without Third-Party Cookies

The growing demand for user privacy is influencing a significant industry shift, forcing stakeholders to reinvent their data collection practices. According to one study,...

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