Advertising & Marketing

10 Home-Based Business Marketing Ideas for Growth

If you are running or about to run a home-based business, some peculiar challenges will likely hinder your growth, including marketing channels. It’s up...

African American Consumer: 5 Common Components to Help You Plan Your Marketing Strategy

A marketing strategy refers to a brand's overall game plan for reaching target customers and turning them into customers of their products or services....

How Black Professionals Can Use Hemingway Trick to Supercharge Their Morning Productivity

Picturе this: a morning routinе that cracklеs with thе samе еlеctric еnеrgy as thе opening lines of a gripping novеl. That's how black professionals...

Marketing for Startups: 6 Marketing Mistakes Black Businesses Should Not Be Making

You could plan to market your small new business to increase your customer base. Everything is in place. Your budget, employees, and products are...

8 Advertising Mistakes That Can Destroy Your Black-Owned Business

Advertising mistakes can have severe consequences, whether born out of negligence, ignorance, or a lack of understanding. They can chase customers, tarnish your brand's...

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