If you are running or about to run a home-based business, some peculiar challenges will likely hinder your growth, including marketing channels. It’s up to you as a black business owner to develop innovative ideas to promote your products or services to reach customers and grow the business.
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If this has been your worry, relax as I unfold the most effective ways to market your home-based business. You may find free or paid channels and decide which ones work for your business.
Have you yet settled on a profitable small business? Here are 10 you can start today with little to no capital.
- Blogging
- YouTube
- Online tutor
- Web design
- Online store
- Graphic design
- Email marketing
- Freelance writing
- Web development
- Social media management
Now, let’s look at ways to market your home-based small business.
Social Media Marketing
Social media marketing is the new trend. It’s one of the easiest methods to reach your target audience for free. As a small business, you can sell your product on social media platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, and many more.
You can advertise your products in two ways:
- Organic
- Inorganic
Organic is reaching your customers without having sponsors or paying to advertise. This includes consistently creating and posting content for free on social media platforms. Inorganic is where you pay to advertise to reach a wider audience better. Examples include Facebook ads and Google ads.
Content Marketing
To acquire and maintain your customers, you need to give them value first. Let them trust you by creating educational and informative content. You can write a blog post, podcast, video infographic or newsletter that provides useful tips or solutions to a problem.
Avoid being salesy. No one wants to be sold to. The goal here is to establish authority and show expertise in your industry. The next time a prospect needs your solution, you’ll be the first in their mind because they read good content from you. That’s what content marketing does.
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Email Marketing
Ever received an email from businesses trying to sell? That’s email marketing. Before starting email marketing, build an email list of your customers or prospects. After that, you can send personalized newsletters or promotions that provide value. Let’s say you have a discount coming up. You can use email to reach a wider audience and increase your sales.
Influencer Marketing
Have you seen your favorite musician on screen or on a billboard advertising a product? That’s influencer marketing. Although it involves the cost to pay an influencer to market your services, it’s worth it. These influencers have a lot of fans to convince them to patronize your product. If you have an influential friend, you are just lucky. Go on and contact them for a gentlemanly deal.
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Offer Occasional Deals or Discounts
For many small businesses, occasional moments are the best time to market your home-based businesses. Occasions like Christmas, Black Friday, Easter, and Ramadan are useful for engaging with prospective buyers to sell more products. During these seasons, buyers and consumers look for discounts and deals for loved ones. You can offer discounts or buy one get one free method to shelve your products.
Partnership and Collaboration
One of the easiest and most affordable marketing ideas for your home-based business is partnering with other businesses that complement yours. If you sell drinks, collaborating with pastry bakers will be the best approach.. You can collaborate with a website developer if you’re an SEO expert.
Video Marketing
Another powerful marketing strategy available to you is video marketing. This involves creating fantastic videos of your products or services and marketing them on platforms such as YouTube and TikTok.
It costs nothing to market your business on these platforms. The algorithms on these platforms are the best as they easily promote you and reach your target audience.
Read also: How to Start Online Marketing With No Money: 5 Steps for Black Entrepreneurs
Customer Reviews
Have you ever received positive reviews from your customers? It’s time to leverage those praises to gain more clients. Positive feedback from past customers shows you are credible and trustworthy. Every customer wants to be served well and if you are good at this, you should leverage it to attract more customers.
Optimize Your Website for SEO
Create a website to showcase your offers or hire someone who can. SEO is one of the most cost-effective ways home-based businesses should use to reach their targets. What you need to ensure is that your website is SEO-friendly to enable potential clients to find you on search engines. Some of the SEO you need to ensure are perfectly working include on-page SEO, off-page SEO, and technical SEO.
Network with Stakeholders
The power of networking can’t be overemphasized. In the era of digital, you have the opportunity to network online aside from the conventional way. You need to provide value for the members to trust you and, later on, share what you sell. Most of these members are sometimes business owners, and they may refer customers your way.
As a home-based business owner, there are several marketing ideas to grow your company, but these are the ones we believe can fetch you new customers. However, you need to define and understand your targets and settle on the best marketing channel.
People also read: Marketing for Startups: 6 Marketing Mistakes Black Businesses Should Not Be Making
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