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How to Start Online Marketing With No Money: 5 Steps for Black Entrepreneurs


Are you looking to grab a piece of the online marketing pie? If so, this article is for you. The beauty of the online marketing industry is that you don’t need money to start, except if you want to fast-track your learning process by buying courses or books from platforms like Amazon.

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You can start today if you have a phone and access to an internet connection. In this article, we’ll guide you through how to start online marketing with no money. 

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Learn About Digital Marketing 

The first step is to learn about digital marketing and how it’s done. The good news is that there are many free online learning platforms where you can learn everything about online marketing all for free. 

For example, with YouTube alone, you can learn the basics of online marketing. Just go to YouTube and search for online marketing tutorials for beginners. You’ll find many digital marketing tutorials from marketing professionals. Besides YouTube, platforms like Alison and Coursera also have free online marketing courses that black people can use. 

People Also Read: Affiliate Marketing for Beginners: What Black Business Owners Should Know

Choose One Online Marketing type to Focus on

There are many online marketing types:

  •  Social and display ads, 
  • Content marketing
  • Search engine optimization
  • Email marketing
  • Social media marketing

Since you’re new to online marketing, it’s impossible to learn all the different types at the beginning. So, it’s advisable to master one aspect of online marketing first before jumping into other areas.

Practice What You’re Learning 

If you want to cook soul food, it doesn’t matter how YouTube videos you watch. You still have to get into the kitchen and practice. 

The same goes for online marketing. Don’t consume loads of content without taking action. All that leads to overthinking without doing anything. Believe me, I’ve been there. 

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Once you learn something, you’ve to go down dirty and practice it. If it’s SEO, you can create a free WordPress site and use free tools to practice things like keyword research and content creation. Those two things can set the pace for you.

You can also create social media pages and groups and begin to apply the social media skills you’ve been learning to grow them if you want to be a social media marketer. However, you should also think of buying courses and guides from platforms like Amazon when you can afford them. 

People Also Read: Marketing for Startups: 6 Marketing Mistakes Black Businesses Should Not Be Making

Familiarize Yourself With Free Online Marketing Tools

As a beginner without enough funds, it’ll be difficult to buy premium online marketing tools. However, the good news is that there are many free online marketing tools around. Below are a few of them: 

  • Google Search Console (GSC): This Google’s own SEO tool allows you to see the keywords your website is ranking for, which pages are indexed, and the sites that link to you. 
  • Google Analytics: With this tool, you can see data like the number of website visitors, how long they stay, the pages they’re going to, and many other actionable metrics. 
  • Buffer: Free social media scheduling tool that lets you automate the content posting process. 
  • MailChimp: This is an email marketing tool. They have a free plan that allows you to collect and manage up to 1,000 email subscribers. 

Expand Your Online Marketing Skills

After doing online marketing for a few years, you can begin to look at different options on how to upskill. You can move from just doing SEO to adding social media marketing, content marketing, and email marketing. 

The online marketing industry is constantly changing. So, you have to keep up with online marketing trends to stay relevant. Ensure to join online marketing groups and forums and attend physical events as well. 

Online marketing is among the most in-demand skills today. But the problem with many black people has always been how to start online marketing with no money. 

Now that we have covered five easy steps to become an online marketer, it’s time to take action. For more career and business tips, get books from industry experts on Amazon.

People Also Read: 10 Online Business Ideas for Black Stay-at-Home Parents

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Uchenna Agwu
Uchenna Agwu
Hi there! I’m Uchenna Agwu, and I love to write. When I’m not writing, you can usually find me reading books or watching documentaries (I’m a bit of a nerd). But I also like to get out and explore – whether that means going on hikes or checking out new restaurants.


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