Thursday, July 11, 2024


Related Posts

Super Bowl Halftime Show 2024: What You Should Know

Affiliate Disclosure: Some links on are affiliate links. If you click and purchase through these links, we may earn a commission at no extra cost to you. We only recommend products and services we believe will provide value to our readers. Thank you for your support!

The Kansas City Chiefs and the San Francisco 49ers clash is a highly anticipated event, but the Super Bowl halftime show is a prime attraction for fans, brands and entertainers. It consistently peaks in television ratings as global music stars perform to a worldwide audience of sports fanatics and entertainment lovers. 

American singer Usher will headline the Apple Music Super Bowl LVIII halftime show at the Allegiant Stadium in Las Vegas on Sunday, February 11. Here’s what you need to know.

Become an insider.  Subscribe to our newsletter for more top trending stories like this!

People Also Read: 6 Weird Professional Sports Black People Can Try

Usher at the Super Bowl

Spotcovery-Super Bowl Halftime Show 2024: What You Should Know
Usher (Center) at a past performance. Source: Wikimedia licensed by CC-BY-SA-4.0

This will be the first time Usher will headline the Super Bowl halftime show. Previously, he was a guest when Black Eyed Peas headlined the Super Bowl XLV. He’s excited at the thought of performing at the event, describing it as an honor of a lifetime and the ‘most grand stage’. 

He’s yet another artist from Jay-Z’s Roc Nation who’s collaborating with Apple Music and the NFL for the show. 

People Also Read: Cam Newton Worth 2023: Salary, Endorsements, House & Cars

You can find quality footballs on Amazon.

Usher’s Halftime Show Playlist

Usher speaking about Super Bowl LVIII Performance. Video Credit: CBS Mornings

The R&B legend is yet to reveal his playlist for the event. However, The Athletic revealed a list of songs he might perform. 

Usher’s Super Bowl halftime show performance will be the longest of anyone’s. It’ll last for 15 minutes, two minutes longer than the rest. 

He’s expected to sing his past songs and some from his new album Coming Home. Lil Jon, Ludacris and Alicia Keys are reportedly some of his special guests.

Join our Spotcovery Global Black Community Facebook Group for early access to exclusive content and to share in a lively discussion.

Get a protective football helmet on Amazon.

How Much Does Usher Get Paid?

Spotcovery-Super Bowl Halftime Show 2024: What You Should Know
Usher performing. Source: Wikimedia licensed by CC-BY-3.0

With the visibility that brands get during the Super Bowl halftime show via having the athletes, teams and even entertainers like Usher wear their brands, how much does he get paid for those 15 minutes?

Seasoned NFL viewers know that the performance isn’t paid, but if you’re new, you might find this to be surprising. The NFL doesn’t pay them but helps with logistics such as the production costs and expenses. 

Become an insider.  Subscribe to our newsletter for more top trending stories like this!

If an artist knows how to capitalize on this opportunity, it’s an amazing platform to sell your brand, just like Rihanna did in 2023 with her beauty brand Fenty. 

The Most Watched Super Bowl Halftime Show

The Super Bowl halftime show has attracted the biggest performers and produced astronomical viewership, but who has topped the charts? Here’s a list of the top five according to Forbes.

  1. Rihanna (2023): 118.7 million views.
  2. Katy Perry (2015): 118.5 million views.
  3. Lady Gaga (2017): 118 million views.
  4. Coldplay (2016): 115.3 million views.
  5. Bruno Mars (2014): 115.3 million views.

People Also Read: 7 Best Nigerian Players Abroad Changing the Football Narrative

Buy football equipment on Amazon.

Other Super Bowl Performers

Apart from Usher’s halftime show at the event, other artists are lined up to add to the entertainment. Before the games begin, Reba McEntire will sing the American National Anthem, the Star-Spangled Banner.

Post Malone will also be at the mic, singing America the Beautiful, a song that’s opened the games since 2021.

Andra Day will perform the black national Anthem ‘Lift Every Voice and Sing’.

Usher has been waiting for this moment, and he’s finally got it. He says he’s preparing, but doesn’t want to overthink it. That said, he’s a seasoned performer and knows what he should do to deliver on one of America’s biggest nights.  

Nearly 80% of consumers visit directories with reviews to find a local business. List your business for free in our exclusive Spotcovery Black-Owned Business Directory.

Spotcovery offers unique and fresh daily content on Black culture, lifestyle, and experiences. We talk about everything black, black people, black-owned and black-owned businesses. We also deliver authentic and relevant content that will inform, inspire, and empower you! The future of black media is critical to today’s black experience! Our primary audience includes African Americans, Africans, Afro-Caribbean, and people of African heritage. Black culture is for the culture!

Become an insider.  Subscribe to our newsletter for more top trending stories like this!

Agnes Amondi
Agnes Amondi
Agnes Amondi is a sports enthusiast who enjoys sharing sports knowledge. Over the years, she has also written on different niches, and she now brings that experience at Spotcovery. She writes sports content and also, Arts & Culture, Recipe, Beauty and more.


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Popular Articles