The Kansas City Chiefs and the San Francisco 49ers clash is a highly anticipated event, but the Super Bowl halftime show is a prime attraction for fans, brands and entertainers. It consistently peaks in television ratings as global music stars perform to a worldwide audience of sports fanatics and entertainment lovers.
American singer Usher will headline the Apple Music Super Bowl LVIII halftime show at the Allegiant Stadium in Las Vegas on Sunday, February 11. Here’s what you need to know.
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Usher at the Super Bowl
This will be the first time Usher will headline the Super Bowl halftime show. Previously, he was a guest when Black Eyed Peas headlined the Super Bowl XLV. He’s excited at the thought of performing at the event, describing it as an honor of a lifetime and the ‘most grand stage’.
He’s yet another artist from Jay-Z’s Roc Nation who’s collaborating with Apple Music and the NFL for the show.
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Usher’s Halftime Show Playlist
The R&B legend is yet to reveal his playlist for the event. However, The Athletic revealed a list of songs he might perform.
Usher’s Super Bowl halftime show performance will be the longest of anyone’s. It’ll last for 15 minutes, two minutes longer than the rest.
He’s expected to sing his past songs and some from his new album Coming Home. Lil Jon, Ludacris and Alicia Keys are reportedly some of his special guests.
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How Much Does Usher Get Paid?
With the visibility that brands get during the Super Bowl halftime show via having the athletes, teams and even entertainers like Usher wear their brands, how much does he get paid for those 15 minutes?
Seasoned NFL viewers know that the performance isn’t paid, but if you’re new, you might find this to be surprising. The NFL doesn’t pay them but helps with logistics such as the production costs and expenses.
If an artist knows how to capitalize on this opportunity, it’s an amazing platform to sell your brand, just like Rihanna did in 2023 with her beauty brand Fenty.
The Most Watched Super Bowl Halftime Show
- Rihanna (2023): 118.7 million views.
- Katy Perry (2015): 118.5 million views.
- Lady Gaga (2017): 118 million views.
- Coldplay (2016): 115.3 million views.
- Bruno Mars (2014): 115.3 million views.
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Other Super Bowl Performers
Apart from Usher’s halftime show at the event, other artists are lined up to add to the entertainment. Before the games begin, Reba McEntire will sing the American National Anthem, the Star-Spangled Banner.
Post Malone will also be at the mic, singing America the Beautiful, a song that’s opened the games since 2021.
Andra Day will perform the black national Anthem ‘Lift Every Voice and Sing’.
Usher has been waiting for this moment, and he’s finally got it. He says he’s preparing, but doesn’t want to overthink it. That said, he’s a seasoned performer and knows what he should do to deliver on one of America’s biggest nights.
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