People seek information from TikTok every day. Reports show that Black lifestyle influencers form 7.2% of all TikTok influencers, a small figure compared to 61.7% of their white counterparts.
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The world is full of varied cultures. And that explains the need for people of African heritage to get inspirational content from one of their own. This is why we’ve compiled a list of notable Black lifestyle influencers on TikTok.
1. Tabitha Brown
@iamtabithabrown Family!!! Look at what the Lord has done!!!! My Sunshine’s @mccormickspices family is growing!!! Introducing the new McCormick® family members: Very Good Garlic All Purpose Seasoning Like Sweet Like Smokey All Purpose Seasoning Burger Business Seasoning Mix Taco Business Seasoning Mix Sauté Business Seasoning Mix And honey trust me they all about to be y’all’s business this spring and summer because they are coming to stores near you!! Y’all Tab got more seasonings!!!! 😭♥️ OOHHH GOD I THANK YOU🙌🏾 #mccormickpartner #tabithabrown #newseasonings #vegan #plantbased #saltfree ♬ original sound – Tabitha Brown
As a vegan foodie, Tabitha Brown is a top TikTok black female influencer. With 5 million followers, she’s a high-profile Vegan TikTok influencer. She’s also an actress, mom, and wife and loves sarong funny inspirational life moments.
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2. Franklin Sopuluchukwu
@you1stlondon The first one 🫣 #liftingfail #liftingform #gymfail #gymfails #fails #fitnessforbeginners #gymtok #gymrat #gymlife ♬ Necromancer – feitanportorrrr & DJ CHANSEY
Health and fitness coach Franklin Sopuluchukwu is also a social media influencer and an online fitness expert. On TikTok alone, he has 5 million followers and 95 million likes.
As a fitness guru, Frank helps women and men lose fat through safe methods. And to increase the chances of fat loss success, he includes nutritional tips.
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3. Devan On Deck
@devanondeck Replying to @jono10x10 @＿ondeck ✘ Akashi-Kama ⌁ 𝗠𝗮𝘆 𝟭𝟵𝘁𝗵 #LetsGetDressed #JapaneseFashion #GetReadyWithMe ♬ original sound – outfits ✘ anime
While living in California, Devan on Deck joined the Academy of Art University to study Men’s Footwear Design. But he felt he wasn’t getting all the information he needed, so he dropped out and started trying out various digital marketing tactics for men’s wear.
With 3.8 million followers on TikTok, he features fashion ideas, content on a skincare routine, and men’s jewelry.
4. Jackie Aina
@jackieaina getting my gele tied 🎀 the best part of getting ready tbh #afroball2023 #yorubafashion #gele #ankara #amplifyafrica #grwmroutine ♬ Kemuel Kulosa cover sped up version – kemuelthekid
Born to a Nigerian father and an African American mother, Jackie Aina is a makeup artist thrilled by beauty topics. She creates content on home, beauty, fashion, and fragrance.
She runs a blog with an incredible 807 million likes and 2.5 million followers on TikTok. In addition, Jackie launched “Lavishly Jackie,” a multichannel content on TikTok, Instagram, and YouTube.
5. Mrr Little
@mrrlittle 7 daytime outfits ♬ Hide & Seek – Stormzy
Black male TikTok influencer Mrr Little has 670.6K Followers and 8.8 million likes. He provides useful fashion-related tips on outfits to wear in different seasons, when going to the gym, and when attending events like graduations.
He also features fashion tips for interviews and plus-size men.
6. Tammi
@makeupbytammi #makeuptutorial #datenight #blackgirlmakeup #eveningmakeup ♬ Party No Dey Stop – Adekunle Gold & Zinoleesky
Based in London, Tammi Clarke is a beauty content creator in the makeup niche. She has 648.8k followers and 10 million likes.
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Tammi is your go-to influencer if you’re looking for a way to layer makeup professionally using affordable cosmetics. She shows how to apply makeup at all times, whether for sunset or date night.
7. Cam Stylez
@cam.stylez Dripped down in @Southern Gents #suitsformens #homecominginspo #prominspolook #blackmeninsuits #suitsforteens #5suits ♬ original sound – Cam Stylez | Men’s Fashion
If you’re looking to identify shoes to wear with loungewear, Cam Stylez has an assortment of men’s fashion. As an expert in such topics, his content features sharp looks for date nights or formal summer wear. He has accumulated 627.3K Followers and 8.7 million likes on TikTok.
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8. Hodan Yousuf
@hdnsnotarnd Outfits on rotation ♻️ #vintage #thrifted #fashionideas #ootw #stylinginspo #layeringinspo ♬ original sound – Vaxxerae
Hodan Yousuf is your ultimate deal if you seek a wardrobe that blends thrift-store items and the 1980 silhouette fashion. She has accumulated 205.9k followers, and since 15 years of age, she has experimented with different styles in an effort to curve her own image.
She was born in Somalia and then became a Dutch national.
9. Nkateko Dwinwiddy
@takkies7 Amapiano Dance Class London💃🏾 Every Saturday 10am at Base Dance studios. DC: Me + Challenge DC by @Ro.makka #amapiano #danceclass #london #amapianowithtakkies ♬ original sound – Tyler ICU
Better known as Takkies, Nkateko Dinwiddy is a South African choreographer and dancer. Her journey started at the age of 9 years, and she has 153k followers and 1.1 million likes.
Takkies is a brand ambassador who focuses on women’s wellness and empowerment. And she uses dance and fitness and the development of self-confidence to help women.
10. Dayna Bolden
@daynabolden Starting my days early, knocking out my workout and getting my work day organized! 💪🏾 ♬ Sure Thing (sped up) – Miguel
As a mom, business owner, and wife, Dayna Bolden is full-time beauty and lifestyle blogger. She is the Bolden Creative Media creative director.
With 85.8k followers, Dayna uses TikTok to share lifestyle content like hairdos, morning routines, and travel tips. And if you’re an entrepreneur, you could learn a thing or two about achieving success in your business.
11. Jadon Grundy
@jadongrundy Trying the UGG guards on different shoes. Like for a part 2 #uggguard #fashiontiktok #sneakers #fyp #sneakerrotation #mensfashion #fashiontikok #discoveramazonfashion #amazonfinds #amazonmusthaves ♬ A BAH A BAH A BA BA BA – Haitam
As someone who grew up in the athletics and art environment, Jason Grundy loved basketball, especially the sneakers. While in high school, he started getting the Jordans sneakers, which were pricey. And that’s when he got the idea of the clothes that could accompany these shoes.
He started showing off his creativity on social media, and within no time, he had 4k followers, which later increased to 20k. This was when he started a YouTube channel showcasing men’s clothing. He features clothing such as Maison Margiela denim and colorful Marni knits. On TikTok, he has 19.1k followers and 124k subscribers on YouTube.
Whatever your lifestyle taste, there are many Black lifestyle influencers on TikTok to follow.
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