If you’re a black creative, selling your art online is an excellent way to earn a living while doing what you love. With the global art market reaching $67.8 billion in 2022, promoting art online has become a lucrative way for black creatives to sell their art and make ends meet.
In this blog post, we share 10 steps to monetize your art online.
1. Define Your Artistic Brand
Your brand is your reputation. So, good branding simply means being known for what you do above your competitors. As an individual black art creative, it’s more likely that you don’t have an established brand like most prominent companies. This means that you must build a brand of your own if you want to attract customers.
However, you must first understand what you’re promoting before building your brand effectively. That’s why this first step is essential. Below are a few steps you can take to define your artistic brand as a black creative:
- Figure out what sets you apart from your competitors
- Carefully analyze and understand your target customers
- Set your brand goals
- Develop your core art brand message
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2. Set Price for Your Arts
Determining how to price your art is a big part of growing as an artist, business person, and brand. Deciding on how much art should be priced is a huge challenge for artists, especially beginners. But it’s an essential step to take.
The process for pricing an art is objective and subjective. This means that it has to align with your own interpretation of the worth of your work and the market conditions that drive sales.
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3. Build a Strong Online Presence
Building a strong and engaging online presence can be a game-changer for black creatives that want to monetize their art. A powerful online footprint will help you showcase your work to the global market and network with other curators, artists, and collectors.
Furthermore, it provides valuable insights that help you to understand your customers and optimize your marketing strategies. The few steps you can take to build a strong and engaging online presence for your art brand include:
- Building a professional website that tells your visitors who you are, and what you do, and also showcases your art.
- Creating profiles across different social media platforms and engaging with your customers there.
- Building email list
- Using content marketing (blogging, vlogging, and podcasting)
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4. Market and Promote Your Art Brand
Social media has touched almost all aspects of our lives and the art market isn’t different. The truth is that social media can serve as one of the best mediums to promote and sell artworks.
It offers black creatives robust tools to market and sell their art online. Below are some steps to take when promoting your art on social media platforms:
- Identify the social media networks where your prospects are.
- Post high-quality videos and pictures of your art.
- Engage with your audience.
Besides posting on social media, you can also run paid ads or collaborate with other artists to put your brand name out. Always remember that marketing is one of the key ingredients to your success. If nobody hears about your brand, you won’t make sales.
5. Build Credibility And Trust
As a black creative selling art online, you must build trust and credibility with your customers to succeed. When customers trust you, they can refer their friends and family to your brand. That’s why it’s essential that you work to satisfy your customers consistently. Below are a few things you can do to build trust and credibility online:
- Always deliver on the promise
- Display customer reviews and testimonials
- Offer professional and responsive customer support
- Use secure online banking methods
Monetizing your art online as a black will only be achievable when you have the right resources and know the best platforms for blacks to sell their art. However, with the tips in this blog post and a little more research, you should be able to find your way around it.
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