FOR IMMEDIATE RELEASE
TUCSON, Ariz. – May 2, 2023 – Spotcovery, a leading platform serving the Black community worldwide, is thrilled to announce it has rebranded to better serve its African American, African, and Afro-Caribbean audiences worldwide. As part of the rebranding, Spotcovery now has an updated logo that reflects the African heritage, an updated website, and a weekly newsletter.
Spotcovery’s rebranding reflects its commitment to connecting Africans across the world on one platform and promoting their culture, creativity, entrepreneurship, and economic growth.
The newly designed logo, featuring vibrant colors and a distinctive design, represents the diversity and vibrancy of African cultures. It also symbolizes the dynamism of Spotcovery’s innovative solutions for African businesses. A color such as orange, for instance, evokes optimism and energy. In contrast, the color brown elicits feelings of warmth, security, and earthiness. In addition, there is a shade of green that represents new beginnings and growth. There are also yellow and beige colors that symbolize happiness, hope, spontaneity, simplicity, and comfort.
“Our rebranding is a strategic move to better align our brand with our mission of connecting Africans globally,” said Spotcovery Communications Manager, Priscilla Sedinam Djentuh. “We are passionate about informing, inspiring, and empowering our audience while leveraging innovative platforms to share our authentic content across borders and help our audience unlock its full potential.”
Spotcovery’s updated website showcases its comprehensive suite of categories that produce authentic, timely, and valuable content for the African audience.
The rebranding highlights Spotcovery’s vision of becoming a global platform that empowers collaborations and promotes economic opportunities for Africans worldwide. It also reflects Spotcovery’s mission to accelerate the race to cultural, creative, and financial independence for all people of African heritage.
“We are excited about Spotcovery’s future and the opportunities our rebranding presents,” Ms Djentuh added. “Our goal is to connect more Africans globally, create a vibrant community, and provide the platform and resources for Africans to succeed in their personal and business endeavors.”
Spotcovery is a platform that creates useful content for the black community worldwide. The goal is to connect all Africans on one platform that promotes culture, creativity, entrepreneurship, and economic growth. Spotcovery’s mission is to accelerate the race to cultural, creative, and financial independence for all descendants of the African continent, regardless of where they reside today.
Priscilla Sedinam Djentuh