The NBA isn’t just about the game. It’s also about marketing and branding which is why there are a lot of advertisements during the game and branding on the player’s jersey. Apart from that, NBA players’ shoes are one of the biggest commodities that attract huge sponsorship deals from shoe companies.
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From the days of wearing Chuck Taylor All-Star Converse, NBA players’ shoes have evolved. In this post, we’ll highlight the iconic sneakers NBA players wear.
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Damian Lillard
Lillard has worked for his position in the league and the sneakers industry. In 2014, he landed a 10-year deal with Adidas worth $100 million. However, there are no signs of whether he’ll renew his deal with Adidas but for his performance and what he’s achieved, he shouldn’t have a problem renewing his deal.
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Giannis Antetokounmpo
Giannis’s journey into the NBA is one of the most inspiring. He’s also become the most visible player in the Milwaukee Bucks team, leading them to an NBA championship in 2021.
There’s no way he wouldn’t get a shoe-wear brand to support his game. Nike snapped at the opportunity and is making him some of the most compelling shoes including a line called the Zoom Freak, to go with his moniker, The Greek Freak.
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James Harden
James Harden has a 13-year deal with Adidas that’ll last until 2027, which made him one of the notable players signed by the footwear giants. Harden gets custom-made shoes from Adidas and is involved in campaigns and advertisements. He’s also done well in his career even though he’s yet to win a championship.
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Kevin Durant
Kevin Durant joins our list of NBA players’ shoes as he’s won several types produced by Nike. His initial contract was worth $60 million, which was the second-largest endorsement deal for an NBA newbie.
Throughout his career, Durant has won shoes such as the Nike Zoom KD1, for which Nike made a series. After the success of their initial partnership, Nike renewed its contract in 2014 for 10 years, which was worth $300 million.
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LeBron James
It’s not a surprise that LeBron James has an active, signature shoe line with Nike. After his first stint with the shoe company, for which he signed a seven-year contract worth $90 million, he now has a lifetime deal believed to be around $500 million.
This has seen him wear special edition shoes carrying his name like the Nike Zoom LeBron 3 or 4. During the NBA All-Star games, he won the Coach Prime-Inspired Nike Sneakers.
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Steph Curry
Steph Curry’s sneaker lines rank among the best in the league. Those who want to perfect their three-point shooting can sink into Curry’s footwear and pretend to be him.
When he started his career, Curry wore Nike shoes but after the four years of his initial deal expired, he moved to Under Armour after a fallout. Nike wasn’t keen on matching Under Armour’s deal of $4 million to the man who made on-field shooting fashionable again.
He’s now the face of Under Armour, is tied to a long-term contract worth $75 million and is believed to become a lifetime deal, plus a signature shoe collection.
If you are a sneakers fan, you’ll love NBA players’ shoes and probably be stalking them to find the latest version they are wearing. Which of these collections do you enjoy the most?
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