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Eliud Kipchoge’s Net Worth: Just How Rich Is He?


Eliud Kipchoge is arguably the greatest marathoner of all time. He has written and re-written records. Currently, Kipchoge holds the world record after he clocked 2:01:09 in the Berlin Marathon 2022. He is also the first man to run under 2 hours, a spectacle that played out in Vienna, Austria in 2019.

 All this comes with hefty payouts and lucrative sponsorship deals which begs the question, what is Eliud Kipchoge’s net worth?

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What Is Eliud Kipchoge’s Net Worth?

Eliud Kipchoge started his career at the age of 16 as a track and field athlete. He specialised in the 5000m before he switched to the marathon in 2012. This is where his star has shone the brightest and most successful. 

Out of 14 major marathons, he’s only lost 3, an indication that he has cashed in tidy sums over the years. As of 2023, Eliud Kipchoge’s net worth stands at $3 million, which makes him one of the richest athletes in Kenya.  

What Is Eliud Kipchoge’s Salary?

Whilst details of Eliud Kipchoge’s salary remain scanty, Surprise Sport claim that the marathoner earns about Ksh 13.6 million or $97,000 annually. He generates this by running and getting endorsement deals. According to Sports Brief, the ‘King of Marathons’ takes home about $50,000 per event. 

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Eliud Kipchoge’s Endorsement Deals

Although the world record holder remains coy about revealing the amount of money he makes through sponsorship deals, some information has made its way to the public.

Some of the best brands that Eliud Kipchoge works with include INEOS, Maurten and Isuzu East Africa.

1. Nike Added Eliud’s Concepts in Its Running Shoes

The sportswear giant introduced running shoes that incorporated Eliud Kipchoge’s concepts. This is after he broke the 2-hour marathon barrier wearing the controversial Nike AlphaFly 2. The shoes made it into mass markets in 2020

2. Maurten

Maurten is a sports drink company that re-energizes Eliud Kipchoge every time he’s racing.  He’s not the only elite athlete who’s partnered with the company, as many pro runners associate themselves with them. Due to his success, many are now considering using Maurten.

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3. Isuzu East Africa

In 2017, Isuzu East Africa penned a Ksh 14 million or $99, 750 sponsorship deal with Eliud Kipchoge and was handed a brand new Isuzu D-Max. The sponsorship was renewed for one more year in 2020. In 2023, Isuzu unveiled a limited version of the DMax and named it Kipchoge 159, after his heroics in Vienna, Austria.

4. NFT Collections

Eliud Kipchoge cashed in on the NFT hype. He sold some of his most precious running highlights – his 2018 Berlin Marathon and sub-2 hour marathon for a reported Ksh 4.06 million or $28,500. 

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Eliud Kipchoge’s Movies 

After his first attempt to run under 2 hours in 2017, Nike made a documentary about the event named ‘Breaking 2. British film director Jake Scott produces Kipchoge: The Last Milestone documenting Eliud Kipchoge’s fight to run under 2 hours.

Eliud Kipchoge’s Books

The marathoner’s love for books is publicly known. Apart from taking in what other authors have written, he has also given the world something to read. Some of his works include:

  • Eliud Kipchoge: History’s Fastest Marathoner  
  • Two Hours: The Quest to Run the Impossible Marathon
  • No Human Is Limited: The Autobiography of the First Man to Run a Marathon in Under Two Hours

Eliud Kipchoge’s Home

Despite having enormous wealth, Eliud Kipchoge maintains a low-key life. He lives in Kaptagat, where his training camp is located. That said, his wife and children live in a mansion in Eldoret, one of the best areas in town.

Eliud Kipchoge’s Cars

With an impressive net worth, Kipchoge can afford some of the most stylish cars out there. But, he believes in a quiet lifestyle and invests his energies in things that have an impact. Apart from the Isuzu D-Max car sponsorship deal, Kipchoge hasn’t revealed any other cars he possesses.

For a man who has conquered the world of marathon running, he’s only repeating where he sowed. Some claim that his net worth is surprisingly small but you can bet on Eliud Kipchoge to increase his earnings for as long as he remains active.

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