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8 Essential Steps for Black Writers to Self-Publish and Sell Books Online

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self-publishing is the best option if you’re an indie black author looking to publish a book. The good thing is that you do the work and continue to make passive income from it for years. Here are our eight steps for black writers to self-publish and sell books online.

1. Decide on What to Write 

Once you feel comfortable about your writing skills, the next thing is to decide on what to write. You need to be clear about the problem you want to address in your e-book. 

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Set aside time for brainstorming and idea generation. Once you have a collection of ideas, research to develop and refine them.

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2. Develop a Solid Plan

A solid plan will help you stay organized and focused. It ensures you have a roadmap to follow throughout the process. Here are vital steps you need to follow to develop your plan: 

  • Start by clarifying your writing goals.
  • Determine the age group, demographics, and interests of your ideal readers.
  • Determine how much time you can allocate to write and create a realistic schedule each day or week.
  • Establish realistic deadlines for completing each stage of the writing and publishing process.

3. Write Your Book

Writing your book is the major step in self-publishing and selling books online as a black writer. Here are a few things you can do to keep yourself motivated while writing your book: 

  • Follow the outline and writing routine you have developed. 
  • Welcome the idea that the first draft is simply getting your thoughts onto the page.
  • Designate a space where you can focus solely on your writing.

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4. Proofread and Edit Your Book

Readers expect a polished and well-edited book. A thorough proofreading process ensures that your work meets those expectations.

You can also seek the help of a professional editor. Professional editors bring an objective viewpoint to your manuscript. They can spot inconsistencies, plot holes, or areas where the pacing or structure could be enhanced. 

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5. Formatting and Layout

Proper formatting and layout enhance the readability and aesthetics of your book. eBook formatting requires attention to text reflow, font embedding, hyperlinks, and formatting tags. Ensuring your eBook is correctly formatted will provide a seamless reading experience for all readers.

6. Choose the Right Self-Publishing Platform

Examine the royalty rates and pricing options offered by different platforms. Review the fees and costs associated with each platform. And look for platforms that provide robust author support and resources.

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7. Set a Competitive Price

Here are some key considerations to help you determine the right pricing strategy:

  • Look at similar books to understand their pricing range.
  • Consider the length and format of your book when determining the price.
  • Gain a deep understanding of your target audience’s purchasing behavior and price sensitivity.
  • Assess the production costs associated with your book.

8. Develop a Marketing Strategy

After writing, formatting, and publishing your book, you need a good marketing strategy to drive sales to Treaderook. Without a killer marketing strategy, you’ll have difficulty selling your book. 

Use social media networks strategically to reach and engage with your target audience. 

Seek honest reviews from reputable sources, book bloggers, or influential readers in your genre. 

The eight steps here provide a roadmap for black writers to self-publish and sell their books online.

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Uchenna Agwu
Uchenna Agwu
Hi there! I’m Uchenna Agwu, and I love to write. When I’m not writing, you can usually find me reading books or watching documentaries (I’m a bit of a nerd). But I also like to get out and explore – whether that means going on hikes or checking out new restaurants.


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