In June 2020, Sephora announced that it will participate in the 15 Percent Pledge to shelve more black-owned brands to support minority entrepreneurs. This came after Aurora James asked retailers to pledge 15% of their shelf space to black-owned businesses.
James said in his post that initiated the pledge, “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space.”
Following this initiative by Aurora, Sephora dedicated 15 percent of its shelf space to support black-owned brands in the beauty industry. It then became the first company to adopt the pledge.
Are you looking for black-owned beauty brands to add to your beauty products? Look no further than Sephora! The beauty retailer has a wide variety of black-owned brands to choose from, and we’ve put together a list of the best ones. Whether you’re looking for makeup, skincare, or hair products, there’s something for everyone on this list. Keep reading to discover some of the most popular black-owned beauty products at Sephora!
These are the most popular black-owned beauty products at Sephora!
1. Fenty Beauty
Rihanna’s makeup brand is one of the most popular black-owned brands at Sephora, and it offers a wide range of products, from foundation to eyeshadow to lip gloss.
Founded by makeup artist Pat McGrath, this luxurious cosmetics line features high-quality products, including eyeshadows, lipsticks, and eyeliners.
3. KNC Beauty
This black-owned skincare brand specializes in natural and vegan ingredients that help to nourish your skin. Their must-have products include their All Natural Retinol Infused Eye Mask and Collagen Lip Mask.
4. Adwoa Beauty
Adwoa Beauty is a black-owned hair care company that makes use of nature’s gift to steadily grow hair from root to tip. The baomint™ collection delivers healthy and happy coils for all kinky, curly, and wavy types. Does that special one have kinky-curly-wavy hair? Surprise them with Adwoa Beauty.
Founded by Shani Darden, this black-owned cosmetics company needs to be introduced. Daren is a trained esthetician with a passion to create innovative skincare products to produce perfect skin. She owns a studio and doubles as a consultant.
Popularly known as “Bread,” the black-owned brand was founded by Maeve in 2020 after she had worked with global beauty brands. The products are made to effectively take care of your hair.
7. 54 Thrones
Christina Funke Tegbe is the founder of 54 Thrones, which represents the 54 countries in Africa. Its mission is to create intimate skincare experiences through traditional African beauty rituals.
“I wanted to create a line of products that gave our hair the support it needed to be its true self.” This is according to Tracee Ellis Ross, the founder of Pattern. Pattern is a black-owned company with a range of beauty products available at Sephora. It researches and mixes the best ingredients to make hair products that put a smile on its user’s faces.
9. LYS Beauty
Tisha Thompson is the founder and CEO of LYS Beauty. She is a trained makeup artist with over 18 years of experience in beauty product development and brand management. LYS Beauty is one of the market’s few Sephora clean beauty brands. That makes it a good minority-owned brand to gift.
10. Forvr Mood
Forvr Mood uses its products to change the narrative about black women. The beauty product inspires and encourages black women to be more than strong. It spoils and pampers them, encourages them to look after themselves, and allows them to live affordable, luxurious lives.
11. Grace Eleyae
Looking for something different to give someone? Check out the range of turbans from Grace Eleyae at Sephora. Grace Eleyae is a black-owned brand specializing in producing innovative turbans for all. Whether it’s a kid, male, or female, there’s something for everyone to look beautiful.
12. Hyper Skin
Do you have a friend with a dark spot? As a gift, give them Hyper Skin products. Hyper Skin is an award-winning dark spot serum that significantly helps reduce stubborn marks on the face.
All in all, no matter what you’re looking for, there’s something for everyone on this list of black-owned brands at Sephora. Shop these amazing brands today and help support black businesses!
We hope this list helps make your holiday shopping a little bit easier! From makeup to skincare to hair products, there are so many great black-owned options available. Shop these amazing brands today and help support black businesses as you treat yourself or someone special to the perfect gift!
Happy shopping! 🙂
Have you shopped at any African American beauty brands at Sephora? Share your favorites in the comments below! We’d love to hear from you. 🙂
Thank you for reading and sharing! Your support means a lot to us. ❤
Let’s keep spreading black joy and black excellence! ❤
You can also check out our blog for more black-owned businesses to support.
People also read: How Rihana Built Fenty Beauty To 2.8 Billion Value