Advertising & Marketing

Let’s Talk About Black Overrepresentation in Advertising

Studies have shown that Black people are often overrepresented in certain types of advertisements. Yet, they're underrepresented or absent in others. This phenomenon, known...

10 Top Social Media Sites Black Owned Businesses Should Consider

It's time to meet and interact! As a black business, social media can be a powerful tool for building your brand and reaching out...

How To Create A Social Media Strategy for Black Businesses

If someone were to ask you why social media is important for black businesses, you might be able to talk about the benefits of...

7 Most Effective Digital Marketing Strategies For Black-Owned Small Businesses

The disproportionate impact of the COVID-19 pandemic has caused businesses to take a new leap, creating new strategies for better opportunities. Many businesses have developed online...

These 20 Racist Vintage Ads Would Stir Up a Riot in Today’s World

Advertising is a powerful force that has shaped our attitudes and behaviors since the early 19th century when it got into newspapers, and the...

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