People love to use candles to set a mood, relax, or even cover unpleasant smells. If you’re good at creating scent profiles, starting a candle-making business can be perfect for you.
The materials to make candles aren’t expensive when you buy wholesale. Plus, the production process is pretty simple. Read on to learn how to start a black-owned candle making business in six steps.
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Put a Business Plan Together
To get started, you’ll need to create a plan for your black-owned candle making business. You should begin by choosing a trade or business name that’s easy to recognize and remember.
Your black-owned business plan should also include your target audience, the strategies for reaching and connecting with them, and future expansion details. The product type is the next aspect of the plan.
You’ll need to figure out the type of wax, the size, and the varieties of candle scents you want to produce. All these put together, we’ll help you determine your prices and workload. If you’re unsure of how to write a business plan for your candle making brand, get a template on Amazon.
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Register Your Black-Owned Candle Making Business
To launch your brand, you’ll need to register your black-owned candle business and obtain an Employer Identification Number (EIN). With EIN, you can create a bank account and buy your candle making materials at wholesale prices. This will help you cut down on startup costs.
Besides registering your business, you should also learn about the legal requirements for small businesses in your locality. This will help ensure you don’t go against state, local, or federal laws that may force you to stop business operations.
Design Your Candle
In addition to the sweet fragrance, people love candles with eye-catching designs. You need to spend time to create amazing designs that your target buyers will love. Even if you’re not a professional graphic designer, you can use Canva to create elegant and simple candle designs. You can get a book on Amazon to learn the basics of design.
However, you can hire a professional graphic designer to create your designs if you’re interested in more complex ones. You can easily find Graphic designers on Upwork and Fiverr.
Source for Materials
You could also check restaurant wholesalers in your locality if you want to use materials like decorative glass or mason jar. Additionally, using recycled materials like jam jars or wine bottles could also be visually appealing.
Find a Production Space
You’ll need a space where you’ll be producing your candles. If you’re lucky, the production place may be your basement. But you’ll need to check local zoning laws to ensure you’re allowed to run a home-based business of such.
Market Your Black-owned Candle Making Business
To attract buyers, you’ll need to let people know about your candles. Starting with low-cost or free marketing strategies is the best way to get off the ground. You can begin by telling your friends, family members, and colleagues about your new business.
Using social media forums and groups to find candle lovers near you is also a great way to find your first few buyers. You can also join local entrepreneur groups within your area to network.
Finally, you can consider paid advertising if you have the budget. The good thing is that many paid advertising guides are available on Amazon. You can get one or two guides to learn about it and how to use it to reach your potential buyers.
Like a handyman business, launching a black-owned candle making brand is cost-effective and easy. You don’t need a college degree to plan and start a business. By following the steps covered here, you can start a successful black-owned candle making business.
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