The name VIVAIA was born from these ideas – the ideas that our customers and our company’s purpose make up our true identity. The double ‘V’ and ‘A’ symbolize the shoes worn by our customers, with designs coming from opposite directions. The double ‘I’ represents the plastic bottles that we use in producing our shoes. Therefore, the VIVAIA brand name is designed to signify the combination of our products, our customers and the environmentally-friendly positioning and production methods.
